Who is WESTSIDE BOOGIE?
As one of Interscope’s most distinctive voices in modern hip hop, Westside Boogie brings raw lyricism and emotional depth to every release. For the rollout of his new EP and headline show at The Novo in Los Angeles, ASTRL Projects was tapped to craft a visual campaign that matched the intensity of his performance and storytelling.
THE CHALLENGE
With a new body of work and a high-profile live event approaching, Boogie’s team needed a full-scale content rollout that could build hype, serve the label’s vision, and feel deeply connected to the artist’s identity. The goal: create impactful visuals and assets that dropped in sync with his performance and resonated beyond the stage.
OUR APPROACH
ASTRL Projects led creative direction and full production across photo and video — developing a cohesive campaign that bridged the music, the moment, and the message. From pre-production through post, we ensured every element was built to drop with precision.
CONTENT PRODUCTION
Produced a three-part video series inspired by the energy of the EP, blending cinematic visuals with documentary-style storytelling. Captured both performance and personality — with a visual tone that matched Boogie’s raw, reflective artistry.
PHOTOGRAPHY & PROMO ASSETS
Shot the official EP cover and created a collection of still assets designed for social, streaming platforms, and promo drops — all styled to reflect the intensity of the live show and the intimacy of the music.
Results:
- 100,000+ Total Views Across the Three-Part Video Series.
- Strategic Campaign Timed with a Sold-Out Live Performance.
- Multi-Platform Drop Executed Across YouTube, Instagram, and Streaming Services.
- Label-Aligned Creative That Elevated Artist Identity.
