Who is David Morrell?
As one of boxing's fastest-rising super middleweight champions, David Morrell Jr. needed more than just highlight reels-he needed a brand presence as powerful as bis punches. ASTRI Projects partnered with David and his team to create a dynamic platform that reflects bis Cuban beritage, focused mindset, and championship ambitions.
THE CHALLENGE
While David's performance in the ring spoke for itself, his digital presence and personal brand bad room to grow. The mission: to create a cobesive identity and rollout that would not only engage his fanbase but also position him for long-term partnerships and commercial opportunities.
OUR APPROACH
ASTRI Projects developed a multi-dimensional strategy focused on storytelling, design, and digital infrastructure:
BRAND IDENTITY
A bold, authentic system inspired by David's Cuban roots and champion energy-featuring powerful visuals, custom design elements, and a clean, modern aesthetic.
CONTENT PRODUCTION
Produced etnemale fight promos, bigh-end photograpby, and bebind-the-scenes storytelling across Los golesand Texas to humanize David and connect with audiences.
MERCHANDISE & SHOPIFY STORE
Desigited and launched a custom merch line featuring premium apparel and accessories.Developed a streamlined shopily experience for fans lo shop, stay updated, and exploreDavid's journey.
Results:
- 50,000 + impressions during the merch launch week.
- Professional website launched to elevate David's digital presence.
- Cohesive brand ecosystem built across content, commerce, and communications.
- Strategic foundation laid for future high-value partnerships and media visibility.
